If you’ve been considering Google Adwords for a while, you’re just trying them out or you’ve been using them for a while but they’re just not working then we are here to help you. We know that Google Adwords can be somewhat overwhelming as this is why we have put together a simple guide of Google Adwords mistakes that others have made, so you can avoid making them yourself. In business, it is all about learning from mistakes so you can avoid them and that’s what this blog post does for you.
It’s important that you remember the keywords with the highest search volumes are not always the best keywords for your business. You need to use targeted keywords and local areas as this will help you get the traffic you want without spending a fortune. Keywords with a high search volume can very quickly eat through your Google Adwords budget and you may find you get very few conversions from them too.
Keep checking out your accounts; you need to check them daily to see how they are working and if you need to make changes. Don’t just sit on your Google Adwords account; work it hard to make sure it is working for you and your business. Tweak your accounts daily as part of your daily things to do and you’ll soon notice good results by doing something that doesn’t take very long at all. There are always new opportunities out there so also make sure you don’t just set up your Google Adwords and forget about them.
One of the biggest mistakes we see businesses make is having no landing page for their Google Adwords visitor to land. Don’t drive traffic to your home page because that isn’t what the visitor wants to see, they want to see what they clicked the link for whether that is a blog post, a product or a service. They can then go back to your homepage to find out more about your business. When you have a dedicated landing page for your Google Adwords visitors you’ll notice a return in investment of your Google Adwords.
As crazy as it sounds, you also need to bid on your own brand. If you don’t then your competitors will, using this as an easy way to steal your potential customers. By bidding on your own brand you are also promoting your own business and this can also help you dominate page one on the Google search engine which will also help to grow brand awareness and reputation for your business.
If you need help with your Google Adwords then drop us a line, we are always happy to help with any advice or guidance where we can.