In today’s Digital Age, here are the facts: one, 80% of internet users own and use a smartphone today. Two, 1.2 billion people worldwide are accessing the web from mobile devices. Three, Google determined that 61% of users are unlikely to return to a mobile website they had trouble accessing or browsing through, with 40% of them visiting a competitor’s website instead. And last, 57% of users say they won’t recommend a business with a poorly-designed mobile website.
The mobile market has grown exponentially with the recent years, as technology becomes more portable, more accessible, and more mobile. In this case, having an archaic website that only runs on desktops or laptops means that your business if losing a large volume of valuable traffic, which is more than likely hurting your SEO efforts.
As the statistics above revealed, a large percentage of users are very critical of how they can access websites through their mobile phones and will convert to the competitor’s if they are unable to find satisfaction and ease in a business’ website. This is the new customer service rating – if they cannot interact properly with your business through your website, they won’t be satisfied, and thus would be skeptical of referring you to their peers. And in a world where word-of-mouth is still one of the major influencing factors for buyer behavior, dissatisfaction will be a major game breaker.
Gone are the days when people can only access the internet through desktops and laptops. They now want their information as fast and as smoothly as possible – a trend that no business can afford to ignore. Not only because of the demands from audiences to provide them with the best, fastest services on their mobile phones in terms of a business’ website, but also because Google’s algorithms also consider mobile experience to be an important factor to note when ranking websites in search engine results pages.
By creating a business website that runs efficiently on mobile devices, you are able to make it easier for your target market to look for your products and services, thus creating more opportunities for your business. You are able to give great initial service and information for your target market, deliver more information that they can easily access, and add to the overall customer experience of your target market.
Still doubtful of the influence that mobile websites would have on your business? Check out this infographic by Harris Myers to learn more about why your business needs a mobile-friendly website now: