Everyone in the Online Marketing community might have come across the common topic headlined “email marketing dead again!!!” yes with unnecessary additional exclamations. Amongst the many different marketing technologies that grew big and succumbed, this particular marketing technology might have come alive more times than the cat that had 9 lives or even the zombies coming back to life each time somebody killed it in all of the zombie’s flicks we just love watching.
Some might blame it on the rise of social media and some on the having services on the fly but email marketing is far from dead and here’s some proof to support it.
Email marketing – General business Stats
- Email was ranked as the single most effective media to raise awareness, acquisition, conversion, and retention by marketers (Gigaom Research)
- Email marketing technology is used by 82% of all business organizations, which is more than any other marketing media. (Ascend2)
- 55% of U.S. companies receive more than 10% of their sales revenue from email marketing. (Econsultancy)
- There has been a consistent growth in email marketing spending since 2009 and is estimated that it will continue to grow from $2.07 billion in 2014 to $3.07 billion by 2019. (Forrester.com)
- Email specialization is one of the most important and sought out skills in digital marketing (Markstaton)
Email marketing – Consumer Stats
- An overwhelming majority which is 92% of online U.S. adults, use email and 61% check their email daily. (Pewinternet)
- 72% of all consumers chose email as their preferred form of communication with businesses, more than any other communication channel. (MarketingSherpa)
- The same study went on to report that 61% of consumers like receiving promotional emails weekly, and 28% of consumers would be in favour of receiving them more frequently.
- 73% of the millennial age group actually prefers email to communicate with businesses. (Clickz)
- 76% of marketers see active growth in the number of email subscribers they have. (Direct Marketing Association)
Email marketing – Mobile Stats
- 75% of Gmail’s 900 million users access their accounts on mobile devices. (Techcrunch)
- 91% of consumers check their email at least once per day on their Smartphone, making it the most used functionality. (Slideshare)
- 45% of opened emails were from a mobile device, 36% from desktop and 19% from a webmail client. (adestra)
- 33% of emails are opened in a mobile application, 17% in a webmail client and 48% on desktop. (freshmail)
- Women spend more time (7 minutes) per month on a Smartphone checking email compared to men. (Ukom)
Email marketing – ROI Stats
- 88% on marketer’s say email marketing is bringing them a positive ROI. (ExactTarget)
- For every $1 spent on email marketing, $38 in revenue is generated. No other marketing media comes close to a 3800% ROI. (emailmonday)
- Email’s ROI was 28.5% compared to 7% for direct mail. (chiefmarketer)
- 50% of marketers anticipate their company’s spend on email to increase during 2015. (Dma)
- 77% of ROI comes from segmented, targeted, and triggered campaigns. (emailmonday)
Given the mammoth quantity of statistics that verify the value of e mail, it’s clear that email advertising isn’t going any place, anywhere, soon. Actually, the business folks today are rapidly changing, hence we can expect the way forward for digital advertising and marketing to convey a few upward push in new forms of media, however e-mail isn’t getting replaced any time quickly. The numbers speak for themselves – email marketing is alive and healthy and here to stay.